SHORTLIST BRAND EXPERIENCE&ACTIVATION // Cannes Lions 2024
1 GOLD // 2 SILVER // 1 BRONZE // 5 SHORTLISTS // Clube da Criatividade de Portugal 2024
1 SILVER // 1 BRONZE // 4 SHORTLISTS // El Ojo de Iberoamérica 2024
1 SHORTLIST // ADCE 2024
IN AFGHANISTAN, WOMEN ARE FORCED TO COVER THEMSELVES COMPLETELY BECAUSE OF THE IMPOSITION OF BURQA. WE CREATED A LOOK MADE OF AFGHAN BURQAS WHICH WERE ABANDONED BY AFGHAN WOMEN AT THE AIRPORT WHEN THEY LEFT THE COUNTRY. THE DRESS WAS HANDMADE BY KATTY XIOMARA, A PORTUGUESE FASHION DESIGNER, WITH THE HELP OF ZARIFA GHAFARI AN AFGHAN HUMAN RIGHTS ACTIVIST AND FORMER YOUNGEST MAYOR IN THE COUNTRY.
Chief Creative Officer: Paulo Pinto // Copywriter: Daniel Jubilot
Art Director: Joana Peseiro Santos // Photographer: Sérgio Rosário
Production company: Canal 180 // H/Advisors // Havas Play