WE WANTED TO JUMP ON THIS IDEA THAT PEOPLE RECOMMEND WHAT IS BEST FOR THOSE THEY CARE ABOUT TO GENERATE MORE IDENTIFICATION AMONG PEOPLE AND ADD A LAYER OF HUMOR TO THE COMMUNICATION TO ENHANCE THE MESSAGE. HOW? USING A POPULAR PHRASE SAID BY THE PORTUGUESE IN VARIOUS SITUATIONS.

YOU MUST GO TO MULTIOPTICAS (TENS DE IR À MULTIOPTICAS)

A PHRASE SO POPULAR THAT EVEN THE PRESIDENT OF THE REPUBLIC HAS SAID IT. IT WAS NOT CREATED BY THE BRAND, BUT

BY THE PEOPLE. IT IS THROUGH THIS PHRASE, WHICH IS ALREADY SAID BY PEOPLE, THAT WE CREATED A CAMPAIGN

TO HIGHLIGHT THE TRUTHS OF THE BRAND.

Chief Creative Officer: Paulo Pinto // Copywriter: Daniel Jubilot

Art Director: Joana Peseiro Santos // Production company: Casper Films