A NEW ATTITUDE, A NEW STATEMENT. WELLS IS ON WOMEN’S SIDE, DAY IN, DAY OUT, JUST AS THEY ARE. THEREFORE, WITH IMPERFECTIONS, FEARS, INSECURITIES, BECAUSE BEAUTY HAS NO STANDARD. THAT’S WHY WELLS LOOKS GOOD ON YOU AND ANY PORTUGUESE WOMEN. THIS WAS THE MOST MEMORABLE CAMPAIGN OF THE BRAND EVER.

Creative Director José Vieira // Copywriter Pedro Ribeiro // Art Director Joana Santos