WORK ON BRAND AWARENESS WAS THE CHALLENGE FOR 2023 AND ‘‘YOU SHOULDN’T PLAY WITH YOUR EYES’’ WAS THE CHOSEN CONCEPT.THIS PHRASE IS ALSO SAID TO CHILDREN BY THEIR PARENTS AND GRANDPARENTS. BECAUSE WE LEARN FROM A VERY YOUNG AGE THAT EYES ARE PRECIOUS AND THAT WE SHOULD NOT NEGLECT THEM. THE MAIN VISUAL ELEMENT OF THE BRAND

IS A CIRCLE, AND WE USED IT AS INSPIRATION. IN THIS WAY, WE MERGE THE TERRITORIES OF FASHION AND QUALITY, THROUGH A VERY VISUAL AND SENSORIAL CONCEPT.

Chief Creative Officer: Paulo Pinto // Copywriter: Daniel Jubilot

Art Director: Joana Peseiro Santos // Production company: Casper Films